Katie Rosenfelt - behind Cascade Creative

Below showcases where my career has taken me within eCommerce. I have worked in the eCommerce field for eight years, specializing in processes, data migration, and standardization.

    • Managed DAM assets and Independent Bike Dealer access

    • Performed regular audits on digital stack

    • Owned digital stack and managed system integrations, including CRM, international markets, and GT Connect - a bike build app for customers and independent bike dealers

    • Worked closely with development team to make system improvements on GTBicycles.com

    • Managed and maintained product catalog, including softgoods and hardgoods

    • Audited and standardized product lifecycle processes

    • Identified and implemented improvements for a better user experience, including building educational articles related to the industry and creating a standardized filtering on PLPs

    • Wrote blog articles for SkiNSee.com and UtahSkis.com

    • Regularly perform audits and competitive pricing analysis

    • Promoted to eCommerce Manager

    • Designed and launched a new eCommerce site hosted on Shopify

    • Managed the process of product content collection, standardization, and input into Shopify.

    • Assist in email marketing via MailChimp

    • Built and wrote for Greenhouse Home Blog

My Background

  • My curriculum included Editing & Publishing, Fiction and Nonfiction writing, Literature Analysis, and additional Journalism and Linguistics courses.

My Education